Blog

The .seo perspective
on SEO, identity, and what's next.

We observe the SEO industry — agencies, tools, brands, and what onchain domain identity changes for all of them.

97th Floor
97th Floor — From Lifestyle SEO Consultancy to Lehi's Reference Brand
Founded in 2005 in a Utah basement, 97th Floor grew from a solo SEO operation to a 100+ person enterprise agency. Here's how the business was built.
11 min read Read →
Abacus
Abacus — Stockholm's Nordic SEO & Content Specialist
Abacus is a Stockholm-headquartered SEO and content agency built for the Nordic market. An inside look at its brand identity, positioning, and operating frame.
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Accenture Song
Accenture Song — From Interactive to World's Largest Creative Brand
How Accenture built a $19B creative powerhouse from a 2009 digital unit—through 40+ acquisitions, a landmark rebrand, and a consulting-native model unlike any holding group.
11 min read Read →
Animalz
Animalz — From a Walter Chen Side Project to a 130-Person SaaS Content Reference
Founded in NYC in 2015 as a referral-only speakeasy brand, Animalz scaled to 130 employees and $11.5M in revenue by staying obsessively focused on B2B SaaS content quality.
11 min read Read →
Amsive
Amsive — From a 2005 NYC Path Interactive Bet To H.I.G.-Backed Performance Brand
How a search marketing boutique founded in NYC in 2005 became Amsive, a H.I.G. Capital-backed performance agency with ~800 employees and $510M in revenue.
11 min read Read →

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